At 25 years old, beauty entrepreneur Alexis Irene has already built her first beauty empire and is now moving onto her second business, all without a single employee.
“I can work on a beach. I can work wherever I want.”
Launched in 2016, Static’s reusable nail appliques come with non-damaging glue that can be worn up to 18 days or reapplied up to six times.
“When I first started Static I did $500,000 in the first six months, and I didn’t spend a dollar on marketing or advertising—it was all from being scrappy and innovative,” the Forbes Under 30 list member said.
Two years later and Static has become a high-growth company, securing lucrative partnerships with Sephora and HSN, with an incredible profit margin of 87%.
It’s retail customers also include the likes of Nordstrom, Urban Outfitters, Target and Forever 21.
Irene told a packed auditorium at Amsterdam’s Student Hotel that while her lack of staff was freeing, that doesn’t mean her journey’s been easy.
“It’s like you’re cramming for a final the night before.”
But this former model-turned-makeup-artist-now-entrepreneur isn’t finished yet.
Her second business is aiming to disrupt mass beauty through a new cosmetic line, and the young founder announced onstage that she’s soon to hire her very first employee.
“I want someone for social and marketing, but I’m looking for people who are industry experts, rockstars.”
“Instagram and social media brought Static all it’s revenue when we started, but consumers don’t want to follow brands anymore, so we’ve gotta be innovative in creating content and maybe becoming influencers ourselves.”
Sounds like this entrepreneur is just getting started.