A business directory is a standard industry tool used by millions of companies in order to become more accessible to their consumers. Consumers for their part appreciate business directories because the listing gathers all businesses in a like category together, making it easy to find the kind of business that the consumer needs. However, unless you use your listing properly in a free directory, you will not get the kind of exposure that can be found with a business directory. The best listing is one that will grab your consumers’ attention and make them curious about your products and/or services. Most businesses are unaware that there is a secret behind creating an effective listing. Regardless of whether you are using a free directory or a paid one, making sure that your listing stands out from the rest is the only way to help boost your bottom line.
The first thing to remember about creating an effective business directory listing is to make sure that you choose the right free directory. While you can always choose a general business directory in which to list your company, it is best to choose a directory dedicated to the industry or sector to which you belong. When consumers are looking to find a certain product or service, they will type in some specific words to find what they need. If you are able to get your listing into the right directory, then you will have a greater chance getting people to view it. The next thing to remember is that your listing should be listed in the proper category. If you sell tents then you should list your business in a camping directory under “temporary shelters” or “tents,” depending on what the listing offers as a category. Listing your tents under just a general heading might get you a lot of hits, but not necessarily from the consumers that you want to target.
Your actual listing should “pop” out from the rest. The best way to make this happen is to use logos, your brand images, a slogan and even photographs of your equipment, factory, products or anything else that can illustrate your company best. Your company’s logo should definitely be in the listing along with all of your contact information. The other very important thing to list is all of the products and/or services that your company offers. It is the only way that consumers will know whether or not you have what they need. Make it as comprehensive as possible – but bear in mind that it should be visually stimulating and uncluttered. A cluttered listing will turn consumers away.
Knowing how to create an effective listing is something that will be learned through trial and error. If you create a listing and you do not get any hits then it is time to change things up and try something new. However, remember that a fantastic listing in a business directory with no traffic will get you no where, which is why along with the right listing you need to make sure that the directory you choose has high traffic volume; otherwise, you might as well not bother with a listing at all.