Capital OneVoice: Retro Games, Paper Books, & Vinyl Records: Why People Adopt Old Tech

According to a Pew Institute study, nearly 77% of Americans own a smartphone. Seventy-seven percent! Everything from email and internet browsing to photography and music management is being done on smartphones, with 12% of American’s identifying as “smartphone dependent.”

In other words, smart technology is a big deal. So why are more people buying vinyl records and why are companies launching new versions of old technology these days?

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Something as simple as turning a page, the smell of a book or flipping a record over have become relics of the past for many. This could be a reason why more people are choosing books over e-readers and why vinyl sales have skyrocketed in recent years.

Simplicity

Technology has become the epicenter of all things convenience, but it has also shown to be difficult for some people to understand. Those mid-day phone calls from our parents asking for help with their computers ring true to many.

Is there something to this idea that simple is better? Tech expert and Capital One partner Katie Linendoll said that simplicity and quality definitely play a role in this sentiment.

“It is similar to when people compliment the strong structure and foundation of a home built hundreds of years ago,” she said. “Sometimes it’s the feeling that less is more and the high-tech features don’t impress as much as the solid quality of the Olden Days.”

Nostalgia

There’s something about the feeling people experience when stepping back in time that makes older technology seem better, even if it’s not. There is an undeniable difference between playing an 8-bit Nintendo gaming system vs. an Xbox One. However, earlier this year, Nintendo sold over a million of their classic systems, proving people really love and will continue to shell out money for their childhood memories.

 Linendoll agreed.

“My mom just bought my nephew a retro Atari video game system,” she said. “Why would she buy this when there are so many newer and trendier options available? I think it’s the feeling of getting back to an era that kids now call “the olden days.”

Atari. Talk about old school.

Experiencing the moment

Something as simple as turning a page, the smell of a book or flipping a record over have become relics of the past for many. This could be a reason why more people are choosing books over e-readers and why vinyl sales have skyrocketed in recent years.

“Turntables were disregarded as irrelevant because everybody fell in love with the idea that you can take music with you,” Christopher Hildebrand, owner of Tektonics Design Group and Fern&Roby in Richmond, VA, said. “MP3 storage is much more convenient and personalized…but you’re missing out on the experience.”

The experience, the feeling of nostalgia, and simplicity aren’t all that different from each other. But it seems as if people will always rely on what they know and where they feel most comfortable. Imagine what this article will read like in 20 years!

This article is for educational purposes only, and is not intended to provide legal, investment, or financial advice, or to indicate the availability or suitability of any product or service to your unique circumstances

Capital One does not provide, endorse, nor guarantee any third-party product, service, information or recommendation listed above. The third parties listed are solely responsible for their products and services and all trademarks are the property of their respective owners.

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