Warren Buffett was still making rookie mistakes in 2008 — how to avoid them in 2018

Here we go again.

The last several days have given many Americans a sense of déjà vu. The Dow Jones Industrial Average












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has plunged more than 10% in recent weeks. The drop seems eerily familiar, but maybe it’s because of our propensity to overreact.

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The last downturn should have taught us not to repeat mistakes from the past. As billionaire Warren Buffett wrote to Berkshire Hathaway












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shareholders in 2008: “When investing, pessimism is your friend, euphoria the enemy.” That was a bad year for Buffett and many other retail investors. But 10 years later, have we learned the lessons of the past? Or will we repeat them?

“It was expected after the amazing market run,” says Rich Guerrini, CEO of PNC Investments in Pittsburgh. “We were long overdue for the events that we saw over the last couples of days. Right now, it doesn’t make it any less alarming. We haven’t seen that in a while and it just made a big piece of volatility feel that much more uncomfortable. We will continue to see volatility.”


‘If you did nothing 2007, you’d be in a great situation now.’


Rich Guerrini, PNC Investments


This is nothing like the subprime-fueled crisis that led to the 2007 stock market downturn and Great Recession, says Kyle Woodley, senior investing editor at Kiplinger.com. “The economy is strong, unemployment is low, earnings are good and they are about to get better under Republican tax cuts,” he says. And the housing market currently shows no signs of a 2008-style bubble.

Here are other lessons from 2008 worth remembering today:

Don’t buy one stock

Even Buffett makes mistakes. In 2008, he told his shareholders: “During 2008, I spent $244 million for shares of two Irish banks that appeared cheap to me.” He had an 89% loss by the end of 2008. “The tennis crowd would call my mistakes ‘unforced errors.’” And those losses didn’t end there. In fact, two major Irish banks were nationalized by the end of the crisis.

Don’t overextend yourself

Another nugget from Buffett’s 2008 letter to shareholders: Signs of aggressive mortgage lending 10 years earlier were a “canary in the coal mine” for the housing market. “But investors, government and rating agencies learned exactly nothing from the manufactured-home debacle,” he wrote. “Instead, in an eerie rerun of that disaster, the same mistakes were repeated.”

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Don’t try to time the market.

Don’t time the market

Dimitri Uhlik, senior financial adviser at Better Money Decisions in Phoenix, has a motto: Time in the market, not timing the market. “I say that all the time to my clients.” Investors who panicked and sold large swaths of their portfolio near the bottom of the market in 2008 likely regretted becoming too emotional six years later when the market eventually recovered its losses.

Don’t buy into the hype

“Don’t buy into trends like bitcoin












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and cannabis,” Uhlik adds. “It’s not that they’re not good investments. You can still own some, but don’t abandon your investment strategy as the last few months have shown us with bitcoin. Don’t base your investment decisions on your political views.” He has another favorite phrase for clients: “The trend is your friend until the end.”

Don’t chase returns

Whether it’s bitcoin or stocks, take note of the hyperbole and other people’s panic. And use the moment to think about your retirement and asset allocation, that’s a good thing. But don’t act impulsively. “Revisit your goals and aspirations,” Guerrini of PNC says. “Have an understanding of the risk in your portfolio or your 401(k). It’s just like your annual physical.”

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Chasing returns with cryptocurrency and single stocks is a high-risk gamble.

Don’t make big bets

Investing large amounts of money is just as risky as withdrawing large amounts of money. “Investing isn’t an all or nothing decision. Putting small amounts of money to work overtime reduces your market-entry risk and is an effective way to conquer investor paralysis,” says Benjamin Sullivan, a certified financial planner with Palisades Hudson Financial Group.

Don’t act alone

If in doubt, go out and talk to a financial adviser, Guerrini says. Don’t act alone and don’t take advice from people who believe they know more (or even less) than you do. People who were able to sit tight a decade ago prospered. “Ultimately, stay true to your financial goals and your own personal time horizon,” he says. “If you did nothing in 2007, you’d be in a great situation now.”

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